Our stores are mini manufacturing plants and a lot of people don’t know that about us,” said Bales. “We’re the only one that makes all four fresh in our stores. The stores offer all four lines of ice cream: soft serve, hand-dipped, ice cream cakes and ice cream novelties. One aspect some might not know about Carvel is that everything sold in its stores is made fresh every day, according to Bales. “We are the brand families have grown up with,” said Bales. The company buys its dairy products wholesale from Morningstar Dairy, Dallas, which is a division of Dean Foods Co.Ĭarvel is known for being one of the oldest and most recognizable names in the ice cream industry. The company has a partnership with Rich Products Corp., Buffalo, N.Y., which manufactures its ice cream cakes under the Carvel trademark to sell in supermarkets.
The remaining SKUs include ingredients used in its signature offerings such as Crunch and Bonnets, toppings, cake boxes and other proprietary packaging. There is also a no-sugar-added option in most locations throughout the product lines. All the products are available in regular full-fat and Carvelite, its low-fat offering.
Its product mix consists of 150 SKUs including the ice cream, cones, sundaes, shakes, ice cream cakes and novelties. “We wanted to appeal to the new generation and that’s where all the flavors came from.”įounded by the iconic Greek-born American businessman Tom Carvel in 1934, Carvel today has over 500 franchise and foodservice locations. “The bonnets have been around for about 40 years,” said Bales. The company also introduced new coating flavors in addition to its famous Brown and Cherry Bonnets (soft-serve ice cream dipped in chocolate and served in cones.) The new flavors are caramel, cotton candy, peanut butter and cake mix. Bales said the partnership and new flavors have been such a success Carvel is hoping to make it a tradition and bring the flavors back next summer. The limited-time-only flavors are Samoas, Tagalongs and Thin Mints. Since the Girl Scouts of America celebrated its 100 year anniversary this year, Carvel partnered with them on three Girl Scout-inspired flavors in Carvel’s popular Sundae Dashers line. “With literal new twists on flavors that remind them of childhood, our fans can reminisce on those moments while creating new summer traditions and CARVELebrating special occasions.Alongside the visual changes, Carvel looked to other heritage brands for inspiration for its products as well. “Summer is a time for making fond memories, and the sweet taste of ice cream is often part of those memorable moments,” says Jessica Osborne, vice president of marketing, Carvel. Chocolate Chip Cookie Dough Flying Saucer: Chocolate chip cookie dough soft serve sandwiched between two Flying Saucer chocolate wafers.Brownie Batter Flying Saucer: Brownie batter soft serve sandwiched between two Flying Saucer chocolate wafers.Brookie Flying Saucer: Brookie soft serve sandwiched between two Flying Saucer chocolate wafers.Chocolate Chip Cookie Dough Dasher: Layers of chocolate chip cookie dough soft serve, cookie dough pieces and hot fudge, topped with whipped cream and chocolate chips.
Brownie Batter Dasher: Layers of brownie batter soft serve, hot fudge, and brownie bites, and topped with whipped cream and chocolate sauce.Topped with whipped cream and chocolate chips. Brookie Dasher: Layers of Brookie soft serve, caramel, brownie bites, hot fudge, and chocolate chip cookie dough pieces.Chocolate Chip Cookie Dough Shake: Chocolate chip cookie dough soft serve, hand-spun with chocolate chip cookie dough pieces.Brownie Batter Shake: Brownie batter soft serve, hand-spun to creamy perfection!.Brookie Scooped Ice Cream: Brownie batter and chocolate chip cookie dough ice cream with cookie dough pieces, brownie bites, and chocolate chips.
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